Justin and Alli Andress are a power-couple of expert wordsmiths, with a unique and poignant take on pop culture. They wanted a place to take their reviews, reports, and sometimes satirical essays and The Model American was born. The site was to be a sounding board for current events as they unfold, home to brutally honest reviews of movies, games, and music, and give voice to literary zeitgeist.

A branding package was developed to include a main logo, logo variations used for social media icons and profile pictures, custom icons, and social media banner images. The website was built in Wordpress.